Privacy Policy

When you join our waitlist or place an order, we collect your name, email address, shipping address, and any preferences you share (such as your chosen shade). We may also collect your TikTok or Instagram handle if you apply for our creator program.

We automatically collect certain technical information when you visit our site, including IP address, browser type, and referring URL, primarily through analytics tools such as Google Analytics.

We use your information to send waitlist and order communications, fulfill orders, respond to inquiries, and improve our products and website. With your consent, we may also send marketing emails about new products, launches, and promotions.

We do not sell your personal information. We share data only with service providers who assist in operating our business (such as email platforms like Klaviyo, payment processors, and shipping carriers), and only to the extent necessary.

We use cookies and similar tracking technologies including the TikTok Pixel, Meta Pixel, and Google Analytics to understand how visitors use our site and to measure the effectiveness of our advertising. You may opt out of non-essential cookies via your browser settings.

You have the right to access, correct, or delete your personal data. To exercise these rights, email hello@reyahbeauty.com. You may unsubscribe from marketing emails at any time via the unsubscribe link in any email we send.

We retain your data for as long as necessary to fulfill the purposes outlined in this policy, or as required by law.

Questions about this policy? Email hello@reyahbeauty.com.